WINTER IS HERE !
M/SF/T brings to light WINTER 23 'POUND FOR POUND' Collection.
The 'POUND FOR POUND' features the usual staple wearables, rich and earthy tones, all with pops of colour and provocative graphics.
For this campaign we took it to the great outdoors, making use of the natural landscape to showcase the Men's Collection.
And for the W.O.M, we stayed true to our roots and went to a space of art and creativity.
Shot - Jedd Cooney
Art Direction - Dan Watkins
Talent - Joe Gould, Kai Hing & Belle Orton
This Collection also includes the follow up Season of 'M/SF/T MAKERS' for our new DENIM category.
"Designed by makers, worn by makers. Made to last in heavy duty denim using sustainably sourced cotton. It didn’t feel right to use any old denim from the shelf, so we created our own yarn dye weave to make sure every colour was unique, and so that it stood the test of time.
When creating these styles, we had one focus... Low impact to the earth, maximum output in style.
Collaborating with mills and suppliers that know how to treat denim and their makers with respect. Choosing to use minimal water usage and letting the fabric speak for itself. The vegan leather patch and premium trims are just the icing on the cake.
It wouldn’t be MISFIT MAKERS DENIM without the signature mis-matched pocketing detail and the coloured flag label. Details to give your fellow maker a nod on passing.
Easy to wear straight off the bat with relaxed fits and made to be worn to death. Creases are cool, paint marks are welcomed and no judgement if you never clean em'"
- Meg, Head of Category Denim
More on our second round of MAKERS to come...