BEACH CLOUD - PRIMITEK
Whether you’re a primitivist like Gauguin or a minimalist like Mies Van der Rohe, we know you believe the essence of a thing is its true value, and that kitsch accoutrement is for the birds. You know that real creative expression happens on the wave, and what you need is great design and purist performance. Bienvenu à (Welcome to) PRIMITEK.
For nearly 2 years M/SF/T have been developing an EPS/ Epoxy construction with the product engineers at SURFTECH in California. The construction possesses all the great benefits of highly technical eps/ epoxy construction (strength, flex, lightness, liveliness) but in a stripped back minimal aesthetic, with the normal graphic expression you'd come to expect from M/SF/T.
"We wanted the pinnacle of technical eps/ epoxy construction, but we didn't want the taping, inlays, laps, carbon fibre busyness that usually comes with construction in this space. So Primitek is stripped right back, but no expense has been spared on the foam, cloth and resin we have used to make the boards perform and last." - Dave Howell, founder/ shaper.
By keeping the construction simple we’ve found our boards built in Primitek perform as an extension of surfers’ instincts. Intuitively connecting your imagination and ability in a creative collision of a primal past and an ethereal future. Primitek is the blank slate and firm foundation for you to build your masterpiece.
*HIGH DENSITY FUSED CELL 2.4lbs EPS CORE - lively response that distributes vibration equally for predictability.
*CLEAR HD-EPOXY RESIN - a resin system with high thermo-mechanical performances.
*DECK: 1 x 4oz E-GLASS + 1 x 220gm layer of BIAX GLASS - provides multi-direction strength while maintaining a lively feel.
*BOTTOM: 1 x 6oz E-GLASS - strong and resistant to denting.
'PRIMITEK' is a ready-to-ride stock program, available across 5 favoured M/SF/T models, in a multiple of sizes, in both standard clear and Art Series sprayed finish.
The second of our ‘Modern Cloud Control’ Collection with an overall design emphasis on free-flowing, progressive shapes, the ‘BEACH CLOUD’ is a modern take on a classic twin fin feel.
As the name suggests, it has the same gaseous qualities as early evening Chanel perfume, late-night sea fog and loud sneezes at dusk. Like traditional twinnys, the board has as a fuller nose and outline but is curvier in the tail, especially behind the fins, as we designed this board with modern surfy surf in mind. It has other more contemporary elements in rail shape, rocker and foil but we’ve stayed true to the speed, flow and highline attributes of classic twin fin approach. The version pictured here is our small to mid-range version with modern slight doubles to vee bottom.
Free domestic (AU) freight is offered on all full priced board purchases incl. stock or custom orders.
A capped “EXPRESS” option can be added at a fee of $50 AUD.
All discounted, factory second, or preloved boards will be subject to standard freighting costs, with quotes available upon request. In most instances, freight does not exceed $100 AUD within mainland Australia.
We have recently overhauled our returns policies on surfboards to make purchasing a surfboard
as close to a risk-free as possible.
We ask that you carefully consider any purchase or order, and we invite you to take up an
appointment with our experienced sales team to help you decide on your next board.
Misfit Shapes Pty Ltd (“Misfit”) is committed to ensuring the privacy and security of all information collected from our customers, potential customers and any other persons we deal with, in accordance with the Privacy Act 1988 and its thirteen Australian Privacy Principles (APPs) in so far as they apply to our business operations.
It's a service measure of ours to personally engage with every new inquiring friend to ensure that we have heard all your aquatic hopes and dreams, so that we can guarantee the perfect new board. After providing general details in the fields below, one of our friendly and experienced team will contact you within 2 hours (Mon - Fri, 9am - 5pm AEST) to begin this beautiful journey together.